Sales & Socializing with Social Network Theory

May 16

Written by: Guest Blog
5/16/2008 11:47 AM

By: Jody Stoehr, Director of Business Development and Partnerships, R2i

Being in the sales field, social network theory plays a significant role in how I interact and connect with other professionals. With the emergence and evolution of social media sites, we use many networking tools today to connect with others: LinkedIn, Facebook, etc. And, I often find myself asking this question: What is the right balance of cyber interaction versus face-to-face time?

In order to maximize social network tools, it is important to remain balanced, never underestimating the power of personal interaction. The “old school” way of networking is undoubtedly the key to making memorable connections and lasting impressions. But in order to maintain a good balance, keeping a social media presence can be invaluable. For instance, a connection that may have otherwise been unknown is easily brought to the surface. Social media has become a catalyst for these connections, acting as a facilitator or hub for networking. Working together, cyber space and face-to-face exposure assist in building a strong network of professionals. You really can’t have one without the other. Which leads me to my next question: How can we harness the power of these professional connections? Please share your ideas on this topic; I look forward to your hearing your opinions.

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