Image via Wikipedia Social Networks Get Down to Business
significance
As number of business users of social networks increases, advertising expenditures rise, too
In 2008, US advertisers to spend $40M to reach business audience on online social networks
That's just the beginning, projections are that ad spending will reach $210M in 2012
Marketers will spend more over next few yrs to create and manage their own social networks
Vertical industry networks targeting just about any job description or category proliferating
Facebook has become de facto B2B social network; many business executives have joined
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